CERT Challenge: Overcoming Apathy and Procrastination

We sat at the 2nd Wednesday monthly meeting of our CERT Leaders and stared gloomily as one of our members gave yet another status report about some of “her” residents in the community. “Not one extra can of food. Not one extra bottle of water.”

Her neighborhood had many elderly residents. In some cases, residents are handicapped by lack of funds. In others, the reason is plain apathy, procrastination or worse. You may hear: “It’s the government’s job to provide for us in an emergency.”

Are “governments” responsible to care for us in a disaster? How capable are they?

We saw an answer to the second question in interviews by the media following Hurricane Sandy’s damage in New Jersey. Local and state governments were overwhelmed and unable to respond. Likewise, relief agencies like the Red Cross and Salvation Army were also overtaxed by the enormity of the event. Some people went weeks without services.

More recently, we watched the Federal Government pretty much abandon the victims of Hurricane Maria, in Puerto Rico.

And here in California, huge fires have pulled emergency responders from communities distant from the fires and even from other states — leaving the people left at home without full protection for days and even weeks.’

These disasters damage communities and even destroy them. And usually, it’s people who are less affluent who suffer the most.

And these disasters pose an important question for all of us: What can we do to help? Are we doing it?

And the most difficult version of that same question:

Are we prepared to share with people who ignored warnings?

Are we ready to care for irresponsible neighbors as well as ourselves in a disaster scenario? That question presents responsible citizens with untenable choices.

Here in our neighborhood we are admittedly better prepared than most. Over 70% of our residents indicate that they have some food and water set aside for emergencies, largely as a result of ongoing education programs that span a decade.

But 70% isn’t 100%. More needs to be done.

Never stop educating people on the realities of a disaster.

Here in our neighborhood we regularly publish “educational bulletins” and, when circumstances allow, bring in guest speakers to talk about preparedness. Some of the best bulletins:

• Recognize a gas line leak. (Gas company)
• Clean up around the house to prevent a wildfire. (Fire Department)
• Vial of life — important emergency info for the refrigerator.

Some of our most successful meetings:

• What’s in your emergency kit? (Show and tell!)
• Try out a fire extinguisher! (Thanks to Fire Department)
• Retrofit your home to withstand an earthquake. (Neighborhood contractor)

Maybe if we make a party out of preparing for emergencies . . .

Every neighborhood volunteer group is always looking for ways to engage new neighbors. We hear about some of the good ones!

During a power outage, one neighborhood held a “Power Outage Picnic.” People brought meat to the party and a couple of volunteers with gas-burning grills cooked it up for everyone to share! By lantern light!

We held an “emergency preparedness fair” sponsored by the local hardware store. They brought dozens of items as demos, then handed attendees a coupon for 20% off if they would come to the store to buy.

After all these years of coming up with educational ideas and trainings, we finally put together a whole book with ideas for 21 activities to help overcome apathy and procrastination. That book has been our consistent best seller! If you are looking for some inspiration, consider getting a copy for YOUR neighborhood.

Each one of the activities comes with objectives, procedures, materials you’ll need, and commentary. And there’s a separate planning sheet for each activity to make it easy for volunteers to step up and take a turn as host. You can find out more about Meeting Ideas here.

The point of all this? Leaders have to recognize that preparedness is an ongoing challenge. You may have to wheedle or even use a little guilt now and then to get people to take action. But with a few ideas and some energetic team members, you can make a big difference in how resilient your community will be.

We think it’s worth it. That’s what this website is all about!